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Storytelling in Digital Marketing: Why it is important

Storytelling in Digital Marketing: Why it is important

by James Gitau | Mar 24, 2025 | Content Creation Tips, Copywriting, Digital Marketing Strategies

In the rapidly evolving world of digital marketing, where trends come and go at breakneck speeds, one constant remains – our love for a good story. From the dawn of civilization, humans have gathered around fires, under stars, and on digital screens to share tales....
Engagement on LinkedIn: Unlocking the Power of Personal Contacts

Engagement on LinkedIn: Unlocking the Power of Personal Contacts

by James Gitau | Oct 26, 2023 | Content Creation Tips, LinkedIn, Social Media Marketing

Are you a business professional or entrepreneur struggling with engagement on your LinkedIn company page? Is ‘visibility’ on your LinkedIn page feeling elusive despite regular quality content? While on LinkedIn the emphasis often sways towards quantity,...
Never Run Out of Ideas: Consistently Create Content for Kenyan Businesses.

Never Run Out of Ideas: Consistently Create Content for Kenyan Businesses.

by James Gitau | Oct 18, 2023 | Content Creation Tips, Social Media Marketing

Introduction In the bustling business landscape of Kenya, where startups and small businesses are as vibrant and diverse as our beautiful culture, staying afloat and ahead of the competition means mastering the art of social media. But here’s the snag – how do...
The Art of Persuasive Content Writing: The 5 Essential Copywriting Frameworks

The Art of Persuasive Content Writing: The 5 Essential Copywriting Frameworks

by James Gitau | Oct 16, 2023 | Content Creation Tips, Copywriting

Introduction So, you’re ready to dip your toes into the world of copywriting or maybe you’re an old hat looking to spice up your content. Either way, you know powerful content is the backbone of any marketing strategy. But here’s the catch – crafting...
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